Towns Fund Projects

13. Lincoln Connected

East Midlands Engine and HM Government  logo

Lead Partner

Visit Lincoln and Lincoln BIG

Project Description

This project will reimagine Lincoln’s High Street using digital technology to connect people to the City’s heritage, culture, retail and leisure offer.

It will enhance the visitor experience, encourage local spend and promote a thriving City Centre through 4 key interventions:

  1. Open Content Management (CMS): connect and share electronic sources of  information between different businesses and make this information available to visitors in one place, putting the user at the heart of the digital journey through Lincoln
  2. Smart Signage: promoting access to and interpretation of a wider range of attractions more readily
  3. Light up Lincoln: delivery of planning and lighting infrastructure to showcase Lincoln’s historic assets and support the visitor economy
  4. Lincoln Creates: providing grants to support digital arts installations, supporting and showcasing creative talent

Project Rationale

  • Responds to the need to support the transition to a digital economy in order to drive sustainable growth
  • Enables more effective use of data and provides infrastructure to promote Lincoln’s heritage, attractions, services and assets; promotes and showcases creative industry to nurture talent
  • Adds value to the proposed investment in Lincoln’s heritage assets to derive greater economic value and will support business growth across Lincoln, encouraging sustainable growth models