More than 6,000 leaflets were sent out as part of a three-month campaign to highlight where people can get money, budgeting, benefits and debt advice.
‘Sometimes we all need a helping hand’ was put together as part of the Lincoln Anti-Poverty Strategy and ran through Christmas and the new year, when extra pressure can be put on already-stretched household budgets, to let people know that financial support is available at a number of organisations in the city.
Posters and leaflets were handed out each month between November and January containing a different message and referring people to either City of Lincoln Council, Lincolnshire Credit Union, Lincoln Citizens Advice or Christians Against Poverty.
The results of the campaign include:
- 6,000 leaflets given out by 22 different organisations
- 800 posters displayed around the city
- 1,600 cards sent out
- 1,800 families given information by schools, reaching around 2,500 children
- A reach of 44,500 by social media
Councillor Rosanne Kirk, Portfolio Holder for Social Inclusion and Community Cohesion at City of Lincoln Council, said: “We’re so grateful to all the partners who have supported this campaign, whether they’re an organisation we’ve been referring people to or they’ve helped to get the message out there by giving out leaflets and information.
“The Christmas and new year period can be a difficult time for families. Not only are there the costs of the season to contend with, but in the winter when the weather is colder fuel bills can dramatically increase.
“While Lincoln is lucky to have a number of organisations to help those who are struggling to make ends meet, it’s important that people know where and how to contact these places so that they don’t feel like they’re facing this alone.
“We will continue to work with partners on the Anti-Poverty Strategy to raise awareness of how people can access help, as well as continuing to tackle the effects of poverty in the city.
“I’m very pleased with the progress that’s been made so far and look to see this continue in the months and years ahead.”
The success of the Christmas and new year campaign builds on what was achieved in a similar project in the summer, when posters were displayed and advice cards given out at all GP surgeries in the city and Lloyds and Co-op pharmacies.
During this time, 7,500 posters and advice cards were sent out, as well as the information posted on social media being seen 51,000 times.
While the campaign has closed, the information contained within it is still available for anyone needing money, budgeting, benefits and debt advice.
It can be downloaded by visiting www.lincolnagainstpoverty.co.uk/helping-hands