Lincoln Guildhall has been named a winner of VisitEngland’s 2024–2025 Visitor Attraction Accolade.
City of Lincoln Council is proud to announce that Lincoln Guildhall has been named a winner of VisitEngland’s 2024–2025 Visitor Attraction Accolades, receiving recognition in the ‘Best Told Story’ category.
This prestigious accolade celebrates excellence across England’s visitor attractions and highlights those that deliver exceptional visitor experiences.
Lincoln Guildhall was one of just 78 attractions across the country to receive an accolade this year, and one of only two in Lincoln, alongside Lincoln Castle, to be recognised.
The five categories include: ‘Welcome’; ‘Best Told Story’; ‘Hidden Gem’; ‘Quality Food and Drink’ and ‘Gold’ for overall excellence.
The accolade follows a ‘secret visit’ from a VisitEngland assessor earlier this year as part of the annual Visitor Attraction Quality Scheme.
The assessor described the Guildhall tour as “a really excellent and enjoyable experience,” praising its superb, guided tour content, excellent performance of the guide, strong social media presence, and outstanding visitor reviews.
Cllr Callum Roper, Portfolio Holder for Customer Experience and Review, said:
“We are delighted that Lincoln Guildhall has received this national recognition from VisitEngland.
“The Guildhall is one of Lincoln’s most historic treasures, and this award is a testament to the passion and dedication of the Guildhall team who bring its remarkable story to life for every visitor.”
VisitEngland Director Andrew Stokes said:
"These accolades put England’s outstanding attractions in the spotlight as they recognise the amazing visitor experiences available across the country. They acknowledge the people who give the warmest welcomes, provide the most mouth-watering food and tell the stories that delight visitors, making them jewels of our tourism offer.
“The excellence on show today underlines the quality within the industry, ensuring fantastic visitor experiences. From galleries and museums, breweries and castles to theme parks and gardens, nature reserves and wineries, these attractions go the extra mile to guarantee visitors leave with magical memories.”
The VisitEngland Visitor Attraction Accolades 2024-2025 were presented at a celebratory lunch at the British Motor Museum in Warwickshire on 12 November.
Located above Lincoln’s Stonebow, the Guildhall has been at the heart of the city’s civic life for more than 800 years. Today, it continues to serve as the venue for many City of Lincoln Council meetings and is open for free guided tours, offering residents and visitors alike a chance to explore its fascinating history and unique collection of civic regalia.
To see the full list of VisitEngland Visitor Attraction Accolade winners for 2024–2025, visit: VisitEngland Quality Assessment Services | VisitBritain.org.